Tourism Coromandel has
a multi faceted role. It is a marketing
and promotional outfit attracting domestic
and international visitors to the region
but hand in hand with this is a responsibility
to the local community. This responsibility
is twofold:
The Towards 2020 Strategy
was originally developed in 1994 following
the most extensive consultation exercise on
the peninsula - 23 public forums. It truly
represents the views of the local communities
and the vision remains as pertinent today
as it was 10 years ago:
 |
To develop the
tourism industry as a source of economic
growth and community enhancement with
minimal impacts on the special values
of the Coromandel's natural environment
and lifestyle. |
Tourism Coromandel is
committed to regular reviews of the strategy.
Quantitative data and targets were updated
in 1998. A qualitative review including
further consultation with the local communities
was completed in June 2004.
The strategy and related
documentation is available for download
below:
Executive Summary of the Towards 2020 Strategy
The
full version of the Towards 2020 Strategy
Tourism Coromandel
have undertaken a priority setting and scheduling
exercise based on the revised Towards 2020
Strategy. The project schedule for mid 2004
- mid 2007 is available for download below
and will be updated annually.
Towards 2020 Project
Schedule and Performance
Measurements
(last
updated June 25th)
