Product Development, Seasonality and Quality are the 3 key areas The Coromandel (Thames Coromandel and Hauraki Districts) tourism industry needs to work on to remain competitive as a year-round holiday destination.
Word of Mouth remains the most powerful form of marketing, which is why the quality of your product experience is crucial to the success of your business.
However, it is necessary that you capture the attention of travelers considering options in The Coromandel. Destination Hauraki Coromandel manages qualified channels that engage with the target market 24 hours a day, 7 days a week, 365 days of the year.
Below is a list of marketing opportunities to help you plan ahead and join the collective and remember, communication is key, please contact Destination Coromandel with any updates or queries.
Digital Platform
Website
www.thecoromandel.com is the official visitor website for the region and is an essential marketing tool for businesses in The Coromandel. If you want to gain exposure for your business with people researching and booking travel to The Coromandel, www.thecoromandel.com is the ideal place to start.
Marketing collateral and campaigns drive traffic back to www.thecoromandel.com where the aim is to inspire travel to our region. By investing in a promotional listing on this site you are also supporting marketing activity that promotes The Coromandel to our target markets.
To be eligible to list on the website under the categories below, businesses must be aligned with the primary objective of this website. That is, to deliver a comprehensive collection of all visitor-related experiences in The Coromandel, for the purpose of helping visitors consider, plan and book a holiday here.
All listings must offer a unique regional experience or deliver a regional feel. We generally do not feature national brands (e.g. McDonald's, Mobil, Subway) that provide well-known and defined services across NZ and worldwide.
TIP: Remember to list your business on www.newzealand.com. It attracts over 3 million visits each month and it’s FREE. Destination Coromandel has invested in an API (feed) from www.newzealand.com so you can maintain one listing for both sites. This will help to ensure you're listed on www.newzealand.com and make it easier for you to manage two sites that are important for your business profile.
HOW TO LIST: Sign up here
We will contact you to confirm if you'd like to list on www.thecoromandel.com
Facebook, Instagram, Newsletter
Should you have quality content worth sharing Destination Hauraki Coromandel has built a highly engaged and growing audience across Facebook (60k fans), Instagram (18k followers), and Consumer Newsletter (22k subscribers).
Word of mouth has been supercharged in recent years with the advent of social media and internet accessibility via mobile phones. Visitors are armed and ready to tell their network how good your place is. Our audience is hungry for good news, great imagery (particularly landscape and coastal) and video content.
We can share your content crediting your product and linking back to your website listing to a potential fanbase of 100k - for FREE
Tip: Don’t limit yourself to images of your product. The Coromandel has so many places worth sharing – remember to search and tag @thecoromandel so we’re notified. Also tag #thecoromandel and #goodforyoursoul to keep us posted. Alternatively, send us an email with your images/video.
International
Export Ready
If your business is export ready (e.g. provides a quality and safe experience, pays commissions) and you’re listed on www.thecoromandel.com you can be profiled on the Export Ready section for FREE.
This is the link used to update the international travel trade, primarily via our trade email database. This is the list that informs decisions for who the trade should visit on familiarisation tours to The Coromandel., and what products they can contract to sell to their clients.
TIP: Remember to keep Destination Coromandel updated with any developments in your business that the trade may wish to know about.
Note: When hosting trade Destination Coromandel is likely to request FOC (free of charge) as the trade will be researching the appropriateness of your business for their clients.
Explore Central North Island
Destination Coromandel is part of the ECNI International Marketing Alliance with 7 other central North Island regions. These regions profile export ready product via in-market road shows and agent training, agent webinars, EDM communications and the EXPLORE Digital Directory to the travel trade in New Zealand and targeted offshore markets.
ECNI come together once a year to showcase product at the EXPLORE trade show in Auckland, attended by Inbound Travel Agents, Tourism New Zealand, Auckland i-SITE staff, Conference and Incentive reps, media etc.
ECNI Digital Directory listing - $250 pa sign up today
EXPLORE Trade Show - approximate cost $850
This is an ECNI project so prices and activity are subject to change.
TRENZ
Tourism Rendezvous New Zealand, organised by Tourism Industry Aotearoa, is the biggest travel trade event in New Zealand. Attended by 350 international travel trade (predominantly wholesalers) where Exhibitors and Buyers connect over targeted 15-minute business-focused appointments, allowing delegates to renew and build business relationships.
Destination Hauraki Coromandel represents the region via an appointment stream and combines with other regional businesses to profile export-ready products in The Coromandel.
TRENZ occurs in May. Budget $3000 - $5000 investment each year for at least 3 years.
Media Famils & Press Releases
Destination Hauraki Coromandel is often the first port of call for visiting domestic and international media. We endeavour to match the media with the interests of their audience. We also host media as part of our domestic marketing campaigns.
TIP: If you’ve got a significant new development or achievement worth celebrating keep us informed so we can share your message for FREE (predominantly via media story pitches, press releases and sometimes via social media and consumer newsletters).
Note: When hosting media Destination Hauraki Coromandel may ask for FOC (free of charge) or Industry Rates depending on the level of coverage your business may receive.
Events
Events are a great way to encourage travel to The Coromandel, particularly for the domestic market.
Selected events are promoted across most of Destination Hauraki Coromandel’s channels (www.thecoromandel.com, social media, newsletters, press releases etc).
TIP: Keep Destination Coromandel informed and promote your event by;
- Listing it on www.thecoromandel.com
- Sending a press release and images to Destination Hauraki Coromandel
- Keeping Destination Hauraki Coromandel informed of any new developments
- If you need further marketing advice don’t hesitate to contact Destination Hauraki Coromandel who often have ideas of how you can raise the profile of your event (particularly in the shoulder and off-season period).
Media Library
Images
You can use our images free of charge to promote your business as long as you accept the terms and conditions. Images are one of the most important and effective ways to promote your business so it's crucial you use quality images when marketing your business. Check out the image library here.
Video
Visit The Coromandel youtube channel and choose from a selection of videos to embed on your website or share via your own channels.
