
Destination Hauraki Coromandel is the Regional Tourism Organisation promoting tourism in The Coromandel Peninsula and Hauraki under The Coromandel brand.
Our vision is that tourism enriches life for locals and visitors, contributing directly to the protection and enhancement of our cultural and natural environments.
To achieve this vision Destination Hauraki Coromandel works in partnership with the tourism industry, key stakeholders (Thames-Coromandel District Council and Hauraki District Council) and other visitor sector partners.


Brand Toolkit
Our identity is the face and personality presented to the global community.

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GOOD FOR YOUR SOUL Kaitiaki Initiative

Regional Events Fund (REF)

Regional Events Promotion Fund (REPF)

Strategy and Reports

Hauraki Coromandel Destination Management Plan
Marketing Results

Campaign Results

Trade & Media Famils - Highlights
Trade and media famils are vital marketing tools that boost a destination's appeal, attract more visitors, and promote sustainable tourism by sharing authentic experiences and the right messaging.