Strategy and planning for tourism

The role of Destination Hauraki Coromandel is to foster and promote regional tourism development. From the beginning we were mindful of the need to preserve the visitor experience in the face of continuing growth. Over the past few years we have moved toward a  more holistic Destination Management (DM) approach which enables the community's desire for a more sustainable/regenerative tourism sector. To do this we are engaging more directly with other regional partners, but our strategy has always been collaborative and with a long term view beyond campaign results or annual visitor spend.

We will still encourage more people to explore Hauraki Coromandel as we begin implementation of the Destination Management Plan, while supporting the broader tourism industry, helping increase industry capability and progressing community goals.

Annual Reports