DRAFT Destination Management Plan

Navigating together towards a net positive future for Hauraki Coromandel, where tourism gives more than it takes for our environment, society and people.

The destination management plan you’re reading is about making sure tourism leads to a better future for all. And it’s equally about protecting and caring for everything we hold dear about Hauraki Coromandel.

Destination management provides a guiding framework that takes responsibility for all aspects of our region that contribute to our visitors’ experience including attractions, amenities, access, marketing and infrastructure.

Our plan was shaped by the aspirations and perspectives of our communities, businesses, mana whenua and Councils; providing a holistic vision to align all future activities that impact our visitor eco-system.

Please help us by sharing your view on how you would like Hauraki Coromandel to look for our future generations.