
Vision
We imagine a world where...
by navigating together towards a net positive future for Hauraki Coromandel, tourism gives more than it takes for our environment, society and people.
The destination management plan you’re reading is about making sure tourism leads to a better future for all. And it’s equally about protecting and caring for everything we hold dear about Hauraki Coromandel.
Destination management provides a guiding framework that takes responsibility for all aspects of our region that contribute to our visitors’ experience including attractions, amenities, access, marketing and infrastructure.
This plan was shaped by the aspirations and perspectives of local communities, businesses, mana whenua and Councils; providing a holistic vision to align all future activities that impact our visitor eco-system.
We imagine a world where travel brings people together, united in spirit and action.
by navigating together towards a net positive future for Hauraki Coromandel, tourism gives more than it takes for our environment, society and people.
bringing everyone together united by our Guiding Stars.
Actions matter most. We’ve developed four plans of action that heed our Guiding Stars, to make our vision of a flourishing, net positive future for tourism in Hauraki Coromandel a reality.
Regional access and signage: road, sea and air
Telling our stories
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Our community vision for tourism