Destination Management Plan

Hauraki Coromandel's Destination Management Plan

Navigating together towards a net positive future for Hauraki Coromandel, where tourism gives more than it takes for our environment, society and people.

The destination management plan you’re reading is about making sure tourism leads to a better future for all. And it’s equally about protecting and caring for everything we hold dear about Hauraki Coromandel.

Destination management provides a guiding framework that takes responsibility for all aspects of our region that contribute to our visitors’ experience including attractions, amenities, access, marketing and infrastructure.

This plan was shaped by the aspirations and perspectives of local communities, businesses, mana whenua and Councils; providing a holistic vision to align all future activities that impact our visitor eco-system.

This plan belongs to everyone. We welcome your feedback

Charting Our Course

We imagine a world where travel brings people together, united in spirit and action.

Plans of Action

Actions matter most. We’ve developed four plans of action that heed our Guiding Stars, to make our vision of a flourishing, net positive future for tourism in Hauraki Coromandel a reality.

Work as a Coalition
Locals, mana whenua and visitors feel positively about tourism.

Build relationships between the people and organisations that will shape tourism’s future.

Help the tourism industry work better together.

Measure the whole value of tourism.

Download the full plans of action
Destination Management Plan DRAFT May 23 Work as a coalition
Guide Visitation
Visitation levels are spread across places and seasons in ways that help the tourism industry be more resilient – while, crucially, making sure the environment thrives, and that balance has been achieved.

Attract values-based visitors by actively managing visitor expectations.

Align tourism experiences to regional values.

Regional accessibility and way finding.

Download the full plans of action
Destination Management Plan DRAFT May 23 Guide visitation
Enrich Communities
For a holistic view, we must consider cultural vitality, well-being, health, and the satisfaction of residents and travellers.

Enrich and preserve vibrancy in our small towns.

Product development.

Infrastructure upgrades that will make better experiences for visitors and locals.

Download the full plans of action
Destination Management Plan DRAFT May 23 Enrich communities
Become Net Positive
Everything we do now is proactive and intentional and positively impacts the ecosystem from which we all benefit. This will lead to better protection of the environment and a stronger connection to the area and each other, measured as a holistic set of positive and negative economic, social and environmental impacts.

Address climate change impacts on our region.

Redirect resources towards positive initiatives.

Download the full plans of action
Destination Management Plan DRAFT May 23 Become net positive