A Simple Way Of Life
Kiwis are at their best when they are on holiday in The Coromandel. Take a break, slow down and reconnect with life as it should be.
Our primary objective is to increase the awareness of and affinity for The Coromandel brand, good for your soul proposition and www.thecoromandel.com call to action.
Motivating the industry, locals, and ultimately visitors to embrace the brand is the ultimate goal.
These long-term objectives will be achieved by providing simple and effective mechanisms for people to engage with and own the brand. However, it must be remembered that the brand represents a community that has the vision to ensure tourism enriches life for locals and visitors, contributing directly to the protection and enhancement of our cultural and natural environment. With the purpose to increase value from visitation to The Coromandel – which is why Destination Hauraki Coromandel moderates brand use.
If your content and messages align with the good for your soul guidelines we welcome your request to include the brand in your story.
Our DNA
The Coromandel good for your soul speaks to the region’s five pillars; Essentially Homegrown, A Simple Way Of Life, Our Golden heritage and Forever Good For Your Soul.
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A Simple Way of Life -
Where Kiwis Holiday
Where Kiwis Holiday
Whether you’re heading for the campground, bach or something more glamorous, "endless" summer barbeques, fishing expeditions, bush walks to swimming holes, and picnics at the beach await you.
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Golden Heritage
Our Golden Heritage
Discover the relics and stories of those who came before, and come away with a deeper understanding of the people and this place.
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Essentially Homegrown
Essentially Homegrown
The bohemian nature of locals is embodied in their sustainable hunter-gatherer lifestyle and shared through their artisan produce, whimsical crafts and fine arts, and relaxed warm hospitality.
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Forever good for your soul
Forever Good For Your Soul
Our respect for nature and our beautiful environment unites us in The Coromandel, it’s why we are here. Being part of the wild beauty of this place is our privilege, and it is also our duty to protect and enhance our natural environment, and show our visitors how they can also contribute.
Our Values
Exchange of Knowledge - Sharing Art, Culture and Heritage
Respect and understanding through shared stories. By honouring our past and shared cultural heritage we welcome the opportunity to strengthen the character of our communities by welcoming visitors. Art is a strong connector in The Coromandel that brings people together, in our galleries and studios, museums and historic spaces, allowing us to tell our stories, to inspire reflection, and to make connections that go beyond our differences.
Connections - The significance of people and place
Our Connections to this place are deeply held. They are central to our identity and wellbeing. We invite you to experience life as a local while you are here, to gain an understanding of why we choose to call The Coromandel home and what it means to have you here.
Responsible Travel - Actions to restore, preserve and protect forever
Caring for our Land, Sea and Nature. We want to make sure that the wild and beautiful nature we enjoy today will be thriving for the benefit of generations that follow; regeneration is about making sure that what we do now feeds back into the ecosystem which we enjoy and which nourishes us. It’s about being proactive and intentional, and travelling responsibly.
The duty to take care quickly becomes a passion that is infectious, with a rising momentum that will tip the balance in favour of our voiceless native species. Only then will nature thrive, as locals and visitors truly appreciate what a thing of beauty this place is. And you will long to return, to recharge your soul.
Help preserve the special qualities that draw us here. Simple every day actions help us do this together.
Brand - Hauraki Coromandel GOOD FOR YOUR SOUL
Brand Guidlines
Image Library
GOOD FOR YOUR SOUL Logos
Brand - GOOD FOR YOUR SOUL - Kaitiaki
GOOD FOR YOUR SOUL - Kaitiaki is all about giving back to the place that gives us so much. Rooted in kaitiakitanga, it’s a commitment to caring for the land, sea, and community here in Hauraki Coromandel—so future generations can continue to enjoy the beauty and mana of this special place.
Kaitiaki Brand Guidelines
Ureia the Kaitiaki
Why, The Coromandel
As a place where Kiwis holiday, The Coromandel’s iconic coastline reveals hundreds of natural hideaways.
Imagine 400km of coastline surrounding a mountain range cloaked in sub tropical forest. Endless golden beaches and hidden bays to enjoy. Walking tracks and cycle trails to explore. All just one hour down the road from New Zealand’s largest airport and city.
Charming old-world towns and intriguing relics in the rugged hills connect you to the past and its people. Inspiring landscapes attract many talented artisans, whose studios and workshops are hidden in the green valleys. Creativity and originality abound, making this the ideal place to recharge your senses.
Get away from it all and find out why The Coromandel is good for your soul.
Key reasons to visit:
Key reasons to visit: Family fun, surfing, swimming, snorkeling, diving, boat tours, kayaking, mountain biking, walking, relaxation, heritage, arts and crafts.
Must Do's:
The Pinnacles
One of many walking and hiking trails in the Kauaeranga Valley, the Pinnacles is one of Aotearoa New Zealand’s most accessible and popular day walks.
Karangahake Gorge
Venture into walkways and old tunnels to discover the rich history hidden in the beautiful Karangahake Gorge in The Coromandel.
Whenuakura Wildlife Sanctuary (Donut Island)
Discover the untouched beauty in the hidden heart of Whenuakura aka Donut Island, an azure lagoon in the centre of the island’s collapsed blowhole.
