Our primary objective is to increase the awareness of and affinity for The Coromandel brand, good for your soul proposition and www.thecoromandel.com call to action.

Motivating the industry, locals, and ultimately visitors to embrace the brand is the ultimate goal.

These long-term objectives will be achieved by providing simple and effective mechanisms for people to engage with and own the brand. However, it must be remembered that the brand represents a community that has the vision to ensure tourism enriches life for locals and visitors, contributing directly to the protection and enhancement of our cultural and natural environment. With the purpose to increase value from visitation to The Coromandel – which is why Destination Hauraki Coromandel moderates brand use.

If your content and messages align with the good for your soul guidelines we welcome your request to include the brand in your story.

Our Values

Brand - The Coromandel Good for your soul

Why, The Coromandel

As a place where Kiwis holiday, The Coromandel’s iconic coastline reveals hundreds of natural hideaways.

Imagine 400km of coastline surrounding a mountain range cloaked in sub tropical forest. Endless golden beaches and hidden bays to enjoy. Walking tracks and cycle trails to explore. All just one hour down the road from New Zealand’s largest airport and city.

Charming old-world towns and intriguing relics in the rugged hills connect you to the past and its people. Inspiring landscapes attract many talented artisans, whose studios and workshops are hidden in the green valleys. Creativity and originality abound, making this the ideal place to recharge your senses.

Get away from it all and find out why The Coromandel is good for your soul.

Key reasons to visit:

Key reasons to visit: Family fun, surfing, swimming, snorkeling, diving, boat tours, kayaking, mountain biking, walking, relaxation, heritage, arts and crafts.

Must Do's:


Talman Madsen The Pinnacles

The Pinnacles

One of many walking and hiking trails in the Kauaeranga Valley, the Pinnacles is one of Aotearoa New Zealand’s most accessible and popular day walks.
Karangahake Gorge by bike

Karangahake Gorge

Venture into walkways and old tunnels to discover the rich history hidden in the beautiful Karangahake Gorge in The Coromandel.

Whenuakura Wildlife Sanctuary (Donut Island)

Discover the untouched beauty in the hidden heart of Whenuakura aka Donut Island, an azure lagoon in the centre of the island’s collapsed blowhole.
Hauraki Rail Trail Destination Coromandel Photo Shoot

Hauraki Rail Trail

Our Great Ride spans the length of The Coromandel, from Kaiaua across the plains through Thames, Paeroa, Waihi, Waikino and the famous Karangahake Gorge to Te Aroha and Matamata.
New Chum 1

Wainuiototo - New Chum Beach

Hidden away from the masses and rarely explored by Kiwis is the spectacular Wainuiototo, also known as New Chum Beach. It is so pristine and beautiful, it is sometimes voted as one of the world's top 10 beaches!