Marketing Opportunities

Product Development, Seasonality and Quality are the 3 key areas The Coromandel tourism industry (in Thames-Coromandel and Hauraki Districts) needs to work on to remain competitive as a year-round holiday destination.

Word of Mouth remains the most powerful form of marketing, which is why the quality of your guests' experience is crucial to the success of your business.

However, it is necessary that you capture the attention of travellers considering options in The Coromandel. Destination Hauraki Coromandel manages qualified channels that engage with the target market 24/7, year-round.

Here is a list of marketing opportunities to help you plan ahead and join in with our activity, and remember, communication is key.

Please contact Destination Hauraki Coromandel with any updates or queries.

Digital Platforms

Website Listings

www.thecoromandel.com is the official visitor website for the region and is an essential marketing platform for businesses catering to visitors in The Coromandel. If you want to gain exposure for your business with people researching and booking travel to The Coromandel, this is the place to start.
Marketing collateral and campaigns drive traffic back to www.thecoromandel.com where the aim is to inspire travel to our region. By investing time in a promotional listing on this site you are also supporting marketing activity that promotes The Coromandel to our target markets.
To be eligible to list on the website under the categories below, businesses must be aligned with the primary objective of this website. That is, to deliver a comprehensive collection of visitor-related experiences in The Coromandel, for the purpose of helping visitors consider, plan and book a holiday here.

All listings must offer a unique regional experience or deliver a regional feel. We generally do not feature national brands (e.g. McDonald's, Mobil, Subway) that provide well-known and defined services across Aotearoa New Zealand and worldwide.
TIP: Remember to list your business on www.newzealand.com. It attracts more than 3 million visits each month and it’s also FREE to list. Destination Hauraki Coromandel has invested in an API (feed) from www.newzealand.com which automatically pulls your listing through to our site so you can maintain one listing for both sites. This will help you be listed on www.newzealand.com and make it easier for you to manage two sites that are important for your business profile.
SIGN UP
Accommodation / Activities / Transport Sign up here
Shopping / Restaurants / Dining Sign up here
Website Packages and Deals

We have special ways that we can feature packages and specials on our site and other marketing activity, and the reason we do this is that they attract attention. Whether the person ends up buying your package right then (the goal) or not, your product has been raised in their consideration set for when they are ready to book. And they discover lots more about your business offering than they potentially knew before.
A package does not need to be a deep discount. In fact, we think prices across our region represent good value, so we encourage you to think about what else your guests do when they visit and look at combining with another service you offer, or even another local business. Or if you have add-ons or upgrades you can package for a special price for a limited timeframe, that works well too. Family packages and longer-stay (3 nights mid-week for the price of 2) deals are popular examples.
You can list a package two ways
Directly on thecoromandel.com, or
Via your listing on newzealand.com
Social Media & Newsletters

Facebook, Instagram, Newsletter .... Should you have quality content to share, we have built a highly engaged and growing audience across Facebook (61k fans), Instagram (18k followers), and Consumer Newsletter (18k subscribers).
Word of mouth has been supercharged in recent years with the advent of social media and internet access via mobile phones. Visitors are armed and ready to tell their network how good your place is. Our audience is hungry for good news, great imagery (particularly landscape and coastal) and video content.
We can share your content crediting your product and linking back to your website listing to a potential fanbase of 100k - for FREE.
Tip: Don’t limit yourself to images of your product. The Coromandel has so many places worth sharing – remember to search and tag @thecoromandel so we’re notified. Also, tag #thecoromandel and #goodforyoursoul to keep us posted. Alternatively, send us an email with your images/video.

International

Trade Ready

If your business is export ready (that is it provides a high-quality and safe experience and pays travel trade commissions) and you’re listed on www.thecoromandel.com, you can be profiled on the Trade section of our site for FREE.
This is used to update the international travel trade, primarily via our trade email database. This is the list of businesses that informs travel trade product managers on who they should visit on familiarisation tours to The Coromandel, and what products (accommodation, activities and transport) they can contract to sell to their clients.
TIP: Remember to keep us updated with any developments in your business that the travel trade should know about.
Note: When hosting trade we are likely to request you host the agents FOC (free of charge) as they will be researching the appropriateness of your business offering for their clients.
Explore Central North Island

Destination Hauraki Coromandel is part of the ECNI International Marketing Alliance with 7 other Central North Island regions to promote the touring route on the Pacific Coast Highway. We collectively profile export-ready products via in-market road shows and agent training events, agent webinars, and EDM communications to the travel trade in New Zealand and targeted offshore markets (currently North America, the UK and Europe).
The eight regions of ECNI come together once a year in April to showcase products at the eXplore Trade Show in Auckland, attended by Inbound Travel Agents, Tourism New Zealand, Auckland i-SITE staff, Conference and Incentive reps and media. It is a very efficient and cost-effective way for business operators to connect face-to-face with around 200 New Zealand-based travel trade and reservation teams over the course of one day.
eXplore Trade Show - approximate cost $900.
TRENZ

Tourism Rendezvous New Zealand, organised by Tourism Industry Aotearoa, is the biggest international travel trade event in New Zealand. Attended by 350 international travel trade (predominantly wholesalers) where Exhibitors and Buyers connect over targeted 15-minute business-focused appointments, allowing delegates to renew and build business relationships. TRENZ is open to all export-ready businesses, Regional Tourism Organisations such as Destination Hauraki Coromandel, Tourism New Zealand and other national tourism bodies.
We represent our region during scheduled appointments with international trade buyers and support attending regional businesses to profile export-ready products in The Coromandel.
TRENZ takes place annually in May. Budget a $5000 investment each year for a recommended 3 years, plus travel and 3 nights' accommodation costs, which vary according to the event location.
Media Famils & Press Releases

Destination Hauraki Coromandel is often the first port of call for visiting domestic and international media. We endeavour to match the writers and content creators with businesses that will suit the interests of their audience. We also host media as part of our domestic marketing campaigns.
TIP: If you’ve got a significant new development or achievement worth celebrating keep us informed so we can share your message for FREE (predominantly via media story pitches, press releases and sometimes via social media and consumer newsletters).
Note: When hosting media we may ask for FOC (free of charge) or industry rates depending on the level of coverage your business expects to receive.

Additional Opportunities

Events

Events are a great way to encourage travel to The Coromandel, particularly for the domestic market.
Selected events are promoted across most of Destination Hauraki Coromandel’s channels (www.thecoromandel.com, social media, newsletters, press releases etc).
TIP: Keep Destination Coromandel informed and promote your event by:
-       Listing it on www.thecoromandel.com
-       Sending a press release and images to Destination Hauraki Coromandel
-       Keeping us informed of any new developments
-       If you need further marketing advice don’t hesitate to contact us for ideas on how you can raise the profile of your event (particularly in the shoulder and off-season period).
Media Library

Images
You can use our images free of charge to promote your business as long as you agree to the terms and conditions. Images are one of the most important and effective ways to promote your business so it's crucial you use quality visuals when marketing your business. Check out the image library here.
Video
Visit The Coromandel Youtube channel and choose from a selection of videos to embed on your website or share via your own channels.
Campaign Activity

Find out how your business can participate and leverage the latest regional campaign activity, or view a summary of past works.

Marketing Activity
Campaigns

Part of our marketing strategy includes campaign activity to promote travel at certain times of the year, for specific reasons. We connect with potential travellers in New Zealand and Australia to showcase the experiences our region offers and give them good reasons to come for their next holiday or break. We know that many visitors to our region will come time and again, so there is always an opportunity to give them new reasons to visit more often.
Our campaigns are mostly digital but often include Out of Home advertising (such as billboards) and media placements in publications and channels that our audience use. If you are listed on our site, we will include your offerings in our campaigns where they are aligned, but we will often ask you for packages and deals that will appeal to the campaign target audience.
Tourism New Zealand will also ask you to load packages and deals for their campaigns from time to time, we encourage you to do this as often as possible. The deals featured on newzealand.com will also be featured on thecoromandel.com and used in our regional campaign activity.