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Industry Resources

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Tourism Research, International Markets, Statistics and Key Organisations

A list of operator resources and statistics can be found below to help develop your tourism business and better understand the tourism industry.

To request further information please feel free to contact the team at Destination Coromandel

Key Organisations

Tourism Industry Aotearoa

The independent association that represents all sectors of New Zealand's large and diverse tourism industry.

Tourism New Zealand

New Zealand's National Tourism Organisation providing information for industry, media and New Zealanders.

Ministry of Business Innovation & Employment

MIBE collect, analyse and publish New Zealand tourism data, along with a range of useful tools and publications.

i-SITE New Zealand

i-SITE's provide local knowledge and recommendations of the best things to do, places to stay and ways to get there. Plus they’ll take care of the bookings.


The New Zealand Tourism industry's official quality assurance organisation ensuring businesses displaying the Qualmark symbol meet strict quality standards and environmental criteria.

Maori Tourism Council

NZ Māori Tourism works collaboratively with the Māori tourism sector to ensure that while visitors may arrive as strangers, they will leave Aotearoa New Zealand as members of our whānau (family).


Regional Visitor Spend

Annual and quarterly reports for region visitor spend in The Coromandel. Insights also include average transaction value, percentage share and daily transationsIncludes local towns

Tourism Research and Data

Together with Stats NZ and other organisations, the Ministry of Business, Innovation and Employment produce a range of data about the tourism industry.

Commercial Accommodation Monitor

Accommodation Data Programme provide information about short-term commercial accommodation activity at national, regional, and lower levels.

Regional Tourism Estimates - Spend Data

The Monthly Regional Tourism Estimates (MRTEs) provide an estimate of regional monthly expenditure on tourism from both international and domestic consumers.

State of the Sector

Tourism 2025 and Beyond provides a clear pathway towards a sustainable tourism industry for Aotearoa New Zealand.

Peak Population Survey

The Thames Coromandel District Council produced a peak population survey as the district experiences a large influx of visitors over the Christmas, New Year period. This causes the population to swell dramatically to well over the usually resident population, known as a 'peak' population.

Thames Coromandel District Council Economic Profile

Infometrics specialise in rigorous analysis and innovative presentation of economic information. Aiding organisations in making outstanding planning, policy and strategic decisions.

Hauraki District Council Economic Profile

Infometrics provides industry, regional, and general economic analysis and forecasts. The profile gives an in-depth description of your local area's economic structure and performance, complete with tools for behind-the-scenes analysis.

For more in depth statistical data please contact Destination Coromandel

Resources for Business Development

Working with Trade

Understand how Tourism New Zealand works with travel sellers across all key offshore markets.

Developing your Tourism Business

Tourism New Zealand offer many free online tools and articles to aid in the development your Tourism Business.

Offshore Market Statistics

Learn to get the best value from operating budget's and how target visitors from a range of offshore markets.


Tourism Insights

Access a range of tourism research and reports commissioned or undertaken in recent years.

Regional and Seasonal Dispersal

Understand the status of seasonality and regional dispersal at both national and regional levels, with a detailed international tourist profile for each region.

Tourism Distributional Chanel

Understand the expansion from the traditional distribution channel of working with international visitors to the current model.

Understanding the Inbound Tour Operator

Inbound Tour Operators play an important role in bringing tourists to New Zealand, who in turn spend money on the varied tourism related product and service offerings around New Zealand. There has never been a better time or reason to utilise the expertise of an ITO.

Targeting the Domestic Traveller

DGiT is an innovative online tool to help you boost the value you get from domestic tourism. Designed for tourism businesses and regional tourism organisations, it’s free, practical and simple to use.

Marketing your Tourism Business Internationally

Whether you're just getting started in tourism, or have a strong product that you're ready to take offshore, the information in this document can help you. Find out what you can do to market your tourism business both at home and overseas.

Committing to Sustainable Tourism

The New Zealand Tourism Sustainability Commitment aims to see every New Zealand tourism business committed to sustainability by 2025 - the Vision is Leading the World in Sustainable Tourism, inviting every New Zealand tourism business to join us on this inspirational sustainability journey.

Targeting the International Traveller

Explore Central North Island

A Regional Marketing Alliance made up of 8 regions in the Central North Island, offering a fantastic and diverse contribution and combined make up the ultimate eXplore Central North Island experience.

Tourism Export Council

A trade association that represents the interests of the New Zealand inbound tourism industry and adds value to tourism businesses by providing a vital link between tour operators and suppliers of NZ products and services.

Tourism Funding

Ministry of Business, Innovation and Employment

Investment by the Government in infrastructure and tourism assets allows visitors to have a positive experience of our country, and helps ensure New Zealanders can continue to enjoy their public spaces at home, or around the country.

Tourism Industry Aotearoa

The New Zealand Visitor economy has seen remarkable growth since 2013, TIA has explored a wide range of options on how local government funding needs can best be addressed.

Social Media Basics

Google My Business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google.

Download Google My Business Facts, tips and best practices (2018) (pdf)

Cabbage Tree Creative (now known as TimeZoneOne)

Social Media Overview

Download Social Media for Tourism Presentation (2012) (pdf)

Safety and Quality Measures

Maritime New Zealand

Maritime New Zealand ensure that all maritime activities are carried out safely, with minimal impact on the environment and on our nation's security. Providing information and resources for commercial maritime operators on their safety obligations.

Support Adventure

Manage risk in your adventure business by using the tools, resources and information on this website. While it focuses on activities covered by the Adventure Activities Regulations, there's plenty of useful guidance for all operators working across the adventure sector.

What's happening around The Coromandel

Tag us using #thecoromandel or #goodforyoursoul in social media.

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