The Coromandel's Tiaki Promise

Our vision is that tourism enriches life for locals and visitors, contributing directly to the protection and enhancement of our cultural and natural environment. Sustainable tourism is about ensuring our environment is positively impacted by all those who come to enjoy it.  In The Coromandel, the Tiaki Promise is vital.  It is our shared intention to act as guardians, protecting and preserving our beautiful home.

Tiaki means to care for people and place. Whether we live here some of the time, all of the time, or visit, we can all take the Tiaki Promise.  By doing so, not only are we caring for and enjoying our home today, but we are ensuring our children - and their children’s children - will one day also be able to get that good-for-your-soul experience we know and love so much in The Coromandel.

We have put together some tips from our locals to help you get the best out of your adventures in The Coromandel and to show how you can help care for our beautiful backyard. 

More travel tips for our special places

One of the ways we show our commitment to the Tiaki promise is through our commitment to the work of the Predator Free Hauraki Coromandel Community Trust. The Trust supports and promotes over 60 community conservation groups in The Coromandel within a New Zealand-wide programme to eradicate predators by 2050 and to allow our native wildlife to flourish. This is a landscape-scale regional conservation project from the Moehau to Te Aroha maunga – an area of almost 286,000 hectares. 

The Tiaki Promise invites us to care for land, sea and nature, treading lightly and leaving no trace.  Yet litter that has escaped the waste management stream does leave a trace. It negatively impacts the pristine environment of The Coromandel, polluting the moana and natural landscapes that attract so many visitors with their untouched beauty. 

In addition to disposing of litter in the appropriate bins, and picking it up when you see it, you can help us in many ways to reduce waste.  These include making better and more informed choices when we consume and promoting a message of re-using what can be re-used and refusing what can’t be.  Keep cups are high on our list!

It is up to all of us to be temporary guardians of The Coromandel.  As the regional tourism organisation, we are pledging our commitment to New Zealand by following the Tiaki Promise through practising and supporting community initiatives.  Together we can create a tourism industry that goes beyond sustainability and makes a positive and enduring contribution to The Coromandel forever good for your soul, and ultimately Aotearoa New Zealand. Will you take the Tiaki Promise with us? 

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