Overview
PURPOSE:
An overarching activity that ensures we showcase the true essence of The Coromandel from a visionary lens, which enables shaping desired behavior, backed by aligned product offerings and experiences that have the ability to positively enhance Hauraki Coromandel.
The forever good for your soul approach is year-round and adds an extra layer to all marketing activity.
OBJECTIVE:
- To help shape the behavior of our visitors to ensure when they visit The Coromandel they too can play a vital part in enabling The Coromandel to be Forever good for our soul.
- To attract a visitor that shares the values and long-term vision of Hauraki Coromandel.
- Real and meaningful engagement by visitors with The Coromandel will enable tourism to enrich life for both our people and our environment.
Results
PROOF OF PLACEMENTS (a selection)
- In market billboards, Whangamata turned off on SH25a
- North and South Magazine
- TCDC Ratepayers Summer Flyer
- Hauraki Herald Feature
- Marketing Billboards #1 #2 #3
- Soical #1 #2 #3 #4
- NZ Herald #1 #2 #3 #4
