Welcome to our world will primarily be an awareness campaign with a heavy focus on digital platforms. The purpose will be to instil confidence in the market and share the message that now's the time to take the scenic route, our doors are open, our guides are waiting and nature is calling. All in the response to recent weather events of January 2023 and three previous years of COVID interruptions.

There will be a strong focus on sharing alternative travel routes (specifically the Pacific Coast Highway and the Karangahake Gorge/Hauraki Plains), up-to-date information, itineraries and visitor experiences.

FUNDED: This campaign was funded through the SLA from HDC and TCDC.