Overview  - 2023


Welcome to our world will primarily be an awareness campaign with a heavy focus on digital platforms. The purpose will be to instil confidence in the market and share the message that now's the time to take the scenic route, our doors are open, our guides are waiting and nature is calling. All in the response to recent weather events of January 2023 and three previous years of COVID interruptions.

There will be a strong focus on sharing alternative travel routes (specifically the Pacific Coast Highway and the Karangahake Gorge/Hauraki Plains), up-to-date information, itineraries and visitor experiences.

FUNDED: This campaign was funded through the SLA from HDC and TCDC.


  • Reignite lost summer activity by instilling confidence that the region is open and accessible - albeit through alternative routes
  • Educate and build awareness of alternative touring routes and travel experiences
  • Encourage back visitation

Welcome to our World

A journey around Hauraki Coromandel will be just as spectacular as the destinations you reach and there’s no better way to discover that beauty than on a tri...

Results 2023

PROOF OF PLACEMENT (a small selection):