With the Summer of 2023 experiencing a series of extreme weather-related events that caused road damage and associated accessibility and navigational challenges around the region, all of which resulted in significant consequences for the region, with record low spend and visitation.

Accessibility around the region for locals was also negatively impacted resulting in a prolonged reduction in intra-regional visitation and spend.

We are now at a time where The Coromandel is suffering like never before. A main arterial route is still closed 7 months on with a rebuild completion date expected March 2024. We have towns and communities who have exhausted all their resources, some businesses have closed or shuttered and without a quick recovery many businesses will close permanently.

Now is the time to rebuild and bring The Coromandel back as the place Where Kiwis Holiday. To achieve this, we must restore confidence to travel to and around the region and reinforce positive perceptions of The Coromandel to stimulate visitation leading into the 2023/2024 summer and beyond.

FUNDED: This campaign was funded through MSV via TCDC, as a result of the cyclone reconvey funds, and financially supported by HDC. It was not from the SLA Budget from HDC and TCDC.